Are you afraid of Artificial Intelligence?

AI seems to be everywhere in the news right now. With articles about everything from the dangers of AI to the use of ChatGPT threatening the education system. (Pearson’s shares fell after rival said ChatGPT was hurting its business) It will doubtless impact us all. Many in the creative industries feel in danger of losing their livelihoods or having their skills devalued.
Maybe you’ve already used it. Maybe you don’t see its relevance to you. But, you’ve probably already reaped some of the benefits, especially if you’re a user of Adobe products.

What is Adobe Sensei and what does it do exactly?

Adobe Sensei is Adobe’s machine learning and AI tool which uses large amounts of data to recognise patterns and learn about colour and composition. For example, it can analyse an image and choose fonts and colours to create a composition.

Adobe’s use of AI

Adobe has been harnessing the power of AI in many of its programmes since 2017, notably in Photoshop and Illustrator to tackle such tasks as:
  • Replacing skies
  • Changing the expressions on people’s faces! (Have you tried neural filters yet?)

Neural filters in Adobe Photoshop

Make your subject smile with Adobe Photoshop’s neural filters


How AI can help you

All this is very interesting, but how does it help you and your workflow process?

Time and money

According to Adobe, creatives spend more than 50% of their time doing non-creative tasks. AI can take over mundane and repetitive tasks giving you more time to be creative.
Ultimately, these tools are going to make life easier for you and save you time and money. Cut-outs these days are so easy to do – even when they involve hair. Back in my days as a designer at the BBC in the 1990s, we would employ specialists to cut out Doodles (the dog from the Tweenies) or spend hours working on paths in Photoshop. Now, all that can be achieved with the ‘Select subject’ option.

Adobe's use of AI to select subject

Save hours of time with Adobe’s select subject


Adobe’s new AI features


  • In Illustrator recolour artwork quickly with text prompts.
  • In the video effects programme After Effects, content-aware fill for video can quickly remove unwanted objects like boom mics, logos or even people.
  • In InDesign AI is used to match and find similar fonts. 
  • A Photoshop Beta is using generative ai to add objects and effects to your images, automatically remove objects, and change backgrounds.


The ethics of AI

Adobe has a lot of information on their website relating to the ethics of AI and their promise to be transparent, responsible, and accountable. They own that AI is only as good as the data it is based on and that all data is biased to some degree, but their aim is for inclusion and diversity. Transparency includes disclosure of when and if an individual’s data will be collected for AI training and what controls a user will have over this collection. They also pledge to provide prior notice if a human review of customer data for AI training will be implemented.

Controversy at Adobe

There was uproar in January 2023 amongst the Adobe community as the Krita Foundation (a group building open-source graphics software), posted a screenshot of Adobe’s terms of service on Twitter, which looked like Adobe would be analysing customer data to train AI models. Scott Belsky, Chief Strategy Officer, Executive Vice President of Design & Emerging Products at Adobe, denies ever doing this and claims the terms of service were not intended for image use

Controversy at Adobe over terms of use - users take to Twitter

Twitter storm over Adobe’s terms of use


Adobe announced at Adobe Max in 2022, that whilst working with AI they were also looking at tools that could accredit human sources. They are producing a beta product called Content Credentials, which allows creators to embed attribution information into their work.

Still afraid of AI?

We shouldn’t be afraid of AI: remember it is a tool like any other, and it is how we use it and adapt it into our practice that counts. Perhaps creatives will become even more prized if AI produces generic boring copy, images, and designs.

How we can help

We can train you to use creative design programmes and harness the use of AI to work faster and get AI to do the grunt work. Our tutors are experts in their fields and keep themselves current on changes in the functionality and use of their programmes.
Why not contact us today for a free 20-minute Zoom consultation to discuss your training needs?
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Did I get an AI to write this? Have your say in the comments below! PS I did get ChatGPT to write me 10 blog post titles…but I didn’t like any of them!

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